Library Call Number: RC280.B8P56 2012.By now, the symbolism of the Pink Ribbon is known to just about everyone. Support for the campaign against breast cancer is all over and the pink ribbons, armbands t-shirts, sweatshirts, socks and hats can be found from NFL games to marathon runs across America. But there is controversy involved in some of the Komen Foundation’s work.
As the National Film Board of Canada’s summary says: “Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.”